Professor Green feat Lily Allen (Pop 3)

Sound:

- Music (Lip Syncing)

Editing:

- Quick cuts on beat

- Montage

Cinematography:

- Long shot of women around him

- Close up of both Lily Allen and Professor Green

- Long shot to show both of them singing in song

- Moving camera

Mise-en-scene:

- White and black costumes goes with setting

- 1 location

- Bright lighting

- Lily Allen has respectful clothing on

- Studio

Performance:

- Women standing around

- Lip syncing

- Women dancing in their boxes

- Singing and looking towards camera

Concept- Lily Allen gets rid of the other women

... Baby one more time- Britney Spears (Pop 2)

Cinematography:

- Long shot- see her dancing

- Close up- see her singing

- Mid shot- her sitting alone

Mise-en-scene:

- School corridors- sets school theme

- fluffy hairbands- bunches and plaits- shows innocence

- school girl outfit- school theme

- Sporty outfits in bright, girly colours - give her a character

- Basketball- sporty character

- Classroom at start- sets scene

- High key lighting

- 4 locations for each verse and chorus- are chosen locations to go with the song, not just random

Sound:

- Hitting foot against chair

- Clock

- Pen against paper - All 3 show impatience

- Music- she sings along

- School bell- school setting

Editing:

- Cuts are quick

- Cuts on beat

- Beat of music is important as actions are on beat

Performance:

- Dance routine, backing dancers doing the same

- Looks down- shows sadness

- Sits alone

- Lip syncing- miming

- Storyline- daydreaming

- Talented- sings, dances, is a gymnast

- Flirty dancing

- Eye contact with audience- intimate and gives a direct connection with audience

- Changes costume throughout

Pixie Lott- Turn It Up (Pop 1)

This video by Pixie Lott has a clear narrative and links to the lyrics of breaking up with someone and trying to move on.

Sound:

- Music

- Phone going off

Editing:

- Quick cuts on beat

- Slow motion

- Montage

- 3/4 mins long

Cinematography:

- Long shots to show her and her dancers on the roof

- Close up to her singing

- Close up on parts of her body- e.g. lips showing the sex appeal

Mise-en-scene:

- Bright, high key lighting

- 5 locations- examples being: road, roof, graffiti place

- Roof- hot setting shows her wealth

- Car- wealth

- On the phone- gives a concept

- 3/4 costume changes, one example is the colourful dress when alone on the roof

Performance:

- Dancing

- Lip syncing

- Looking at camera

- different scenarios- different costumes

- car- rain on the window represents tears with the blue light representing sadness.

History of Music Videos

The first video was in 1981 when 'Video killed the radio star' by Buggles was aired onto MTV- this allowed videos to become big. This video was only made to create a visual to the songs, however this soon changed over time.

There was a second British invasion of American charts in the mid-1980's all due to music videos. Bands like Duran Duran with their video for 'Rio' and Wham! with 'Club Tropicana' showed the more exotic locations, sho

wing how much money they have and give off a representation of the kind of luxurious life they lead.

Teen audiences became attracted to the videos from 'Stock Aitken Waterman' where the heartthrob boys were portrayed as the boy every teenage girl loves and the girl who all the teenage boys fancy. This took of with artists being brought together like Kylie Monogue and Jason Donovan. These type of video's always use a narrative, usually involving a girl and boy in love. These proved very popular for teenagers who could relate to these artists.

Older audience's on the other hand, were more attracted to the more simple, quite dark videos that don't use much technology or narrative. These usually consist of just miming to the camera or concert footage. An example of the simple miming video is Cher:

In the 1990's music videos influenced adverts, TV, film and popular culture. Whitney Houston is a prime example as she starred in the film 'The Bodyguard' she then released a song that was related to this, using clips of the film in her music video to promote it even more.

Nowadays, music videos are shown on digital tv channels 24/7, with a range of niche channels for different genres. There is Kerrang for the rock videos, Q for the indie, Smash Hits! for pop, Kiss for R&B and much more to cater for even more genres.

The Killers- Mr Brightside (Rock 1)

This video is Mr Brightside by The Killers which is taken from the album 'Hot Fuss' and released

in 2004. Sophie Muller directed the video with inspiration from the film Moulin Rouge. The song

is about loving a girl who he has kissed, yet she is with somebody else. It tells of the jealousy he

feels but has to stay happy like normal.

The video consists of Brandon Flowers being in love with a girl who we see all throughout

the video.

However, she always runs back to the man she is with whenever she does off to see

Brandon, leaving him sad and jealous. The video just shows how he never gets the girl as

she is constantly under this other man's control. The beginning of the video starts by showing

the different characters all around the room with Brandon and the band on stage lip syncing.

At 30 seconds in, the story starts to unfold with the man throwing an apple at the girl which

acts as an order for her to do.

After this, she takes another man off camera by the hand, leaving Brandon alone. The setting

becomes clearer with different women dressed in a variety of vibrantly coloured costumes

dancing for a group of men.The girl and Brandon are seen running off together for a quiet

moment together, but she always runs back to the other man. Throughout all of this, clips of

Brandon miming are shown with the rest of the band pretending to play the instruments.

The motif of the apple is running through it. This all proves that there is defiantly a plot

throughout this video. It is a narrative video combined with performance as the narrative part is

the love triangle story yet the performance comes through in the lip syncing and band playing

instruments on stage. Also, the woman dancing also gives a performance element to it.

There is a very obvious connection between the video and lyrics. the lyrics tell of being jealous

and upset with the girl going with other men and the video shows her running off to these other

men. The target audience will be from around 15 and due to the story line being hard to follow at

points through hidden meanings like him throwing the apples at her. Also, i think girls would be

mainly watching as they would be attracted to how Brandon Flowers is constantly shown, yet

boys may be attracted to the women dancing around.

In the video, we meet the band playing the song onstage but also an additional 2 main

characters. The girl, played by Izabella Miko, is featured throughout as the song is based around

his feelings for her. The man, played by Eric Roberts, is shown as the smug man who gets the

girl and is seen most of the way through.

The main location is where the burlesque show takes place, with a few shots outside, however

it is all mainly focused on the dancefloor and in chairs.

This video gives a clear representation of the artist's in that they are quite different to the usual

'pop' of the time. They have their own individuality to themselves and don't follow the crowd- this

makes them seem very exciting.

Overall, this video does a good job of trying to show a narrative to the lyrics of this particular

song and it does so very well. The use of lip syncing, dancing and playing instruments adds to

the performance side to the video and allows the video to have a quicker pace to it.

Conventions of a music video

Music videos started back in 1981 when the 1st video was aired on MTV, which was 'Video killed the Radio Star'. These are to generate money, entertain audiences, promote music and the artist and create a visual for the song.

The forms and conventions for music videos are:

- Performance

- Lip syncing

- Dancing

- Music

- Concept

- Locations

- Quick cuts on beat

- Eye contact with audience ------->

- Close up on the artist ---->

- Not real life

- Montage editing

- Maybe concert footage

- Refers to lyrics

- Suits the genre

- 3/4 mins long --->

- Long shots for performance ---->

- Clear if its a group or solo